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Any type of payment/reward system will use the blockchain, ICO's are right now the killer ethereum app, a good way to raise funds and do crowdsales.

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... and a good way to scam people.

Do we have a list of successful, not-scam-y ICOs, where the investors/crowd funders actually got what they wanted in the end? (And I don't mean the tokens, but rather the thing that was crowdfunded).

I invite you to try to raise money for your company with VCs and then try with an ICO. Then choose which one was better for both your company and the society as a whole. Just as the NYSE exists along with penny stocks, so will the blockchain-based assets. With the time, there will be less scams, but never zero, just like non-blockchain-based assets.

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