Over the last couple of years I’ve been shopping at Whole Foods less as the quality of their produce has gone downhill. As one who cooks almost every night I like to personally select the produce I’ll be using. Delivery drivers on a tight timeline will never be able to meet the expectations of others like myself. I simply don’t see driving to the store as a problem, I see it as an enjoyable experience(and I have small kids). All of the free delivery in the world won’t keep me from driving to my local organic Co-op to choose the best vegetables, fruit and cuts of meat.

Point being that Amazon’s impact on the grocery business will likely be far short of transformational.