TBF I'm not entirely sure what the current play is with Facebook and freebooting. Last I knew it seemed like creating original content was extremely financially disincentivized compared to just reuploading other people's.
Does a pirate post the Netflix clip and therefore Facebook+pirate make money off of it? Or does Netflix issue a DMCA takedown so fast that it's a non issue?
(I realize that FunnyOrDie is voluntarily placing their show on the Facebook platform (and also paying Facebook to place their content there) ... but let's hypothesize what options FunnyOrDie has to keep their content off of Facebook.)
According to [1], "Of the videos on Facebook, 72.5% are pirated. “According to a recent report from Ogilvy and Tubular Labs, of the 1,000 most popular Facebook videos of Q1 2015, 725 were stolen reuploads,” says Hank Green. “Just these 725 ‘freebooted’ videos were responsible for around 17 BILLION views last quarter.”
Admittedly that's 2015, entirely unfactchecked by me and (I've just learned) Facebook now has some new rights management tools, not sure how the land lies right now.
[1] https://www.socialmediaexaminer.com/facebook-freebooting-wha...
1. They did not build an avenue to reach their customer base. Instead they outsourced it to someone else. Now that someone else controls who they thought were their customers.
2. Their content is just not good enough. If it was good enough people would have paid for it.
"Mark Zuckerberg just walked into Funny or Die and laid off all my friends."
"Facebook has completely destroyed independent digital comedy and we need to fucking talk about it."[1]
"[Facebook is] a lamer, shittier looking internet"[1]
"Facebook is essentially running a payola scam"[1]
"Facebook feels like this dingy, disgusting, rapacious place to me."[1]
[1] But it was "fine" when he was making a living from their traffic.