The complaint however seems to be: "we wanted Facebook to serve our interests, but Facebook wanted to serve their own interests for some inexplicable reason, so they suck".
I loathe Facebook and think the internet and the world would be a better place without it. I also - for that reason - don't fucking use it (support it) and certainly don't work on content and then put it on Facebook, because it's bleedin' obvious you don't get to 1.5 billion users by supporting other sites.
To cap it all, after all his whining, he's still a Facebook user to this day, simply kidding himself that he's sticking it to the man by impotently criticising it. As if anyone at Facebook cares what you do, so long as you do it on Facebook.
Facebook is - still - not the internet. If you don't like Facebook, don't use it, and definitely don't put your hard work there.
Meanwhile, if people stop visiting your site, maybe look closer to home instead of trying to lay the blame elsewhere.
He's basically a million other dinosaurs who had early success with something and is now reduced to self-pity about the 'good old days' because his 15 minutes are up, and people have moved on to something else.
Funny or die? Adapt or die.