Was this the main point of the story? - "At some point, we were lucky to get noticed by the App Store team, and we’ve been featured as App of the Day throughout the world"
I read an interesting story on how to build a modern data-based product.
What’s a non-data-based product?
Most products. Where you generate Gigs a day of logfile/analytics/crash-reporting data and never even look at then, instead you make changes and updates based on whatever blog post or LinkedIn update the boss or customer read most recently </cynical>
one that doesn't leverage AI/ML as a core piece of functionality
pencils, almond milk, sweatpants, ...
No. From the data they gave, getting featured in the app store added about ~5,000 to their 4 million users (957,437 unique views from featuring in the app store, 0,5% conversion).
That's kind of the impression I got too. Build a nice looking app and hope that Apple throws you a bone I guess.