* the company behind it is based in norway, so you can be pretty sure the techies got treated well
* they abide by the GPL very well
* by connecting via USB and flicking a switch in the options menu, you get SSH access, as well as a REST endpoint where you can upload your files via curl. So if you don't like their cloud offering, you can turn of wifi and be sure your data is local
* I really hope they start a good opensource community program. There are already efforts underway for hacking on this, and in theory making custom applications for this could be very fun
* last I saw, some of the developers are active on reddit and HN, so I hope they comment on the last point