You seem to imply that they don't realize something might have impact in the future (because it's not what they measure).

It's also possible that they are very aware of it, but just don't care. The modern corporate system, especially in the US, is set up to incentivize favoring short term results over the long term.

If it will make their numbers look better this quarter at the cost of damaging the brand down the road, unfortunately many company will choose that path, even knowingly.