We don’t pay any executives or companies to participate in our research. Their incentive is to be be accurately represented in terms of company size, strategy, and positioning because their competitors and potential acquirers read the reports. There are some “pay to play” market research companies but we don’t engage in any of that (it’s basically just marketing), which is often targeted more at end users of the products instead of the vendors and investors.

We do pay end users (IoT and embedded engineers) for their time on surveys and interviews. Drop me an email if you want to be added to our email list. We usually offer a $40 amazon gift card or donation to Doctors Without Borders for a 30 minute survey, and we report feedback on hardware, software, and tools to vendors to help them improve their products.