Our brains are funny things and there are lots of ways to hack them to make the world a more enjoyable place.

A related idea: https://signalvnoise.com/posts/1244-defining-the-problem-of-...

I would put these solutions into the same category: accommodating the way the brain works to create an overall more pleasant experience.

You may choose to call it deception, but you probably don't want to live in the world where no one does anything along these lines.