Richard Sherman, one of the top NFL players and also a Stanford grad, is very outspoken about this, and agrees with you: https://www.si.com/2013/10/23/richard-sherman-seahawks-concu.... His argument is that at this point, everyone playing the game knows the risks, and is taking that into account when making their decision to play.

To your second point, there's a recent push to ban tackling at levels below high school football (and play flag football instead). The current theory is that it's not the big hits that cause brain damage, but all the smaller "sub-concussive" hits that happen on every play. Eliminating those until high school would hopefully limit the long-term damage of football, especially for kids who only play through high school or college. I don't think banning tackling at either of those levels is feasible, though; college football is a huge business itself, and a change as dramatic as eliminating tackling there would completely change the sport.