Alternatively, they could pool funds and create an actual insurer.
The trouble with Amazon trying to become THE payer or TPA is that insurance is highly variable across the country. There are many different laws governing insurance in each state, and you need to strike business agreements with literally countless small practices, hospital systems, lab service providers, drug companies, outpatient clinics, etc. It would actually be a massive administrative feat for Amazon to provide solid coverage across the US.
It's possible to start small, no? One metropolitan area at a time, make deals with local orgs, slowly transition local employees over to the new plan. The 75 employees working at the Iowa datacenter may stay on their current insurance for a while, but I don't think that's a terribly difficult obstacle for the idea.
This is why the aggregator model described in the article is relevant - the small practices will come to Amazon to plug into their aggregator and access their customers.
In that scenario, Amazon opens up shop in a state, provides cookie cutter TOS agreements to providers that mesh with the state's regulations, and providers on-board themselves in order to access the customer base.
Nothing is decided. Everything currently being discussed is speculation. That said, the article addresses this:
"Amazon doesn’t create an insurance company to compete with other insurance companies (or the other pieces of healthcare infrastructure); rather, Amazon makes it possible — and desirable — for individual health care providers to come onto their platform directly, be that doctors, hospitals, pharmacies, etc."
The author envisions a souped up ZocDoc. It doesn't just help you find providers. You buy your insurance through it; when you book an appointment Amazon handles logistics, billing and payment; as you walk out, your prescription auto-fills or shows you your options, which you (or your insurance provider) pay for through Amazon, and which are delivered to your door--on schedule--by Amazon, et cetera.
CVS dropped by just over 4 percent by midday, UnitedHealth plunged a whopping 11.5 percent, Express Scripts was off by 3.6 percent, Cigna was down by just under 7 percent and Walgreens fell by 2.6 percent.
https://techcrunch.com/2018/01/30/cvs-other-health-stocks-do...