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900MM according to Business Insider. You would think this should be enough to get a 1B+ especially when they have been around since 2008. My guess is that they have a decent ARR but they are struggling to find more addressable market.

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Often for task and project management software the churn is high and customer lifetime short.

I'm actually curious about this - do you know of articles that talk about this?

In our pm product (Targetprocess) average customer lifetime is about 4 years.

That's really good and above average. How different it is for you in the SME/SMB segment vs enterprise? Churn is much higher for small 5-10 person installations usually, as the switching costs are small and often even initial payments are to continue trialing it. Much different for 1000 users implementation.

Average churn is close to 20%. Definitely it is different for various cohorts. For Targetprocess we have this distribution:

1-20 users - churn 35%

21-100 users - churn 18%

100+ users - churn 7%

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