So many services and organisations have gone after hyperlocal for the perception of the ad-revenue that's just waiting to fall into their hands - because if someone's reading about a car accident near their route home they need an advert for the local carwash right?

Similarly if they are reading about some music gig coming up in the area they need an ad or offer for 25% off burgers at hipster burger joint du-jour that covers that night.

I once worked on a hyperlocal project that was funded by a television company to actually curate a stream of interesting and novel content about the local area. These were trained journalists curating sourced and self-created content. If the content was good enough then there would be ad-revenue (and deal placement) to follow, or so you would think. Turns out nobody was interested at all.

I don't think user submitted content will be engaging enough, but we'll see. I think anyone with a disposable income that could be targeted for hyperlocal ads or deals doesn't have enough time to use this app as well as twitter/facebook/whatever.