Worth noting: the Xbox One has used virtualization since day one for video games. Done right, gamers shouldn't even have to know that this is what's happening. https://en.wikipedia.org/wiki/Xbox_One_system_software#Syste...
Disclaimer: Microsoft employee, not working on Windows 10 (aka I have no idea how accurate this is).
The Xbox One has come up a couple times here, and I don't think the people bringing it up understand that the Xbox is the exact opposite of what PC gamers want their PC to be. It's closed down, controlled, and limited compared to a full PC. It may be more secure, but often the beneficiary of that security is not the user but the console manufacturer, game publishers, and game developers.
If this is 100% seamless virtualization that doesn't make anything noticeably slower, it might be acceptable for business users. I doubt it's going to have zero impact though...
I highly doubt it's going to fly for power-users and gamers.