> The rules are not different for US companies so how can it be an attack on them?

That seems like a disingenuous question, the companies that are mainly impacted by these laws are US companies. It might theoretically apply to all companies but in reality they had a handful of US companies in mind when they wrote theses regulations.

As for the impeded innovation question, yes I feel that something is lost when a "cool" and useful feature is prevented from materializing.