The article does make a good point about how sites were "mobile first" for Japanese feature phones. Smartphones took a while to catch on in Japan because people were already satisfied with their feature phones, but now smartphones are in full force and web design has mostly caught up with modern/trendy practices. You can see all kinds of articles about modern web stuff on Qiita.com, even translations of buzzy blogposts.
I think any speculation about cultural differences is nonsense. Overwork or trying to appear busy or neon signs or whatever doesn't make for shitty web design. Web design was bad simply because the main focus was on the feature phone (which had limited rendering capabilities) and desktop sites were an afterthought.