Project Titan is such a funny thing. Back when Chauffeur, Google's self driving car project was the only game in town, automakers found it pretty easy to dismiss, but when rumours of an autonomous Apple car began to circulate, the tone amongst car people began to shift. It's what got the automakers thinking "Is this self driving car jazz for real? Omg it might be for real! The tech companies are going to eat our lunch".

It took the carmakers a while to figure out which way was up. The Germans spent $3 billion acquiring Here maps, which was a misfire. Tesla was quick to implement Mobileye's EyeQ3 chip and single camera system and then promptly burned their bridges with Mobileye by pushing the system's capabilities way beyond it's safe design constraints.

Ironically, Apple had succumb to irrational exuberance themselves in moving so aggressively on Titan. Analysts notes a $10 billion dollar bump in Apple's R&D budget during the 2 years when Titan was big. Supposedly the project was a clusterfuck. Steve Zadesky, who was put in charge wanted to make a fairly conventional car with autonomous features, but Jony I've and a group of engineers were adamant about developing a robotaxi, which offered the best opportunity to "reinvent the mobility experience". They couldn't come to terms and executive leadership of Titan was broken from the start.

So however much things were scaled back, the project definitely isn't dead. 27 test vehicles isn't small potatoes. Maybe Apple still intends to build their own vehicle, I guess we'll see.