The solution is not merely one sided. Women must also be willing to 'give up' those roles.
Say what you will about men stepping up but my ongoing experience in a marriage with the woman as the bread winner and me as the home maker (with kids) is that my wife puts herself under a lot of 'self' pressure to be the classic mum (baking, cleaning, ironing, washing whatever). She also receives a ton of pressure from her mother and from her friends, intended or perceived it doesn't really matter, to maintain the 'mum to the kids and running the house' meme.
Believe it or not we've had stand up arguments about her not doing the washing and ironing and leaving it to me, because she just can't let it go. The most recent one is wrestling control of the kitchen from her, not in the sense of shutting her out but letting me in. Even food purchasing, I began to solely do that last year but New Year, New Resolutions has brought a return to the 'we'll eat healthily, I'll cook every evening and bake at the weekend' pantomime. Despite the fact we already ate great food and she's away with work for at least 1 week in 6 and the weekly late evenings still in work or day trips away for conferences/meetings.
All this might sound like one big complaint but really it's just to illustrate that it takes both sides to change in order to actually affect change.