A developer recently built a 20 story apartment building next to my office window using entirely a reinforced concrete frame. I was incensed to find out that because of "concrete cancer" [1], the lifespan of that building may be less than 70 years. But the more I thought about it, the more I began to believe that maybe the additional lifespan is not an asset. The building is attractive today, but might not (probably won't) appeal to people 40 years from now. Furthermore, buyers are going to want different things from their homes (look at the popularity of open kitchens 40 years ago vs now). And I began to realize that it would be quite difficult to design and build a building that would be useful beyond 70 years from now.
Another way to look at it is that the marginal value of 10 years of longevity is not that large out 80-90 years. I think you'd have a difficult time finding a developer who would pay 10% extra to get a building that lasts 100 years instead of 90.
This line of reasoning leads to an icky "planned obsolescence" approach, but I think these are the economic realities.
[1] http://www.remedial.com.au/structural-repairs/concrete-cance...