Remember when Tim Cook was criticised for not constantly bringing out new product lines? Yo don't hear that any more - people seem to have forgotten about the idea that Apple might be a company that actually comes up with entirely new product categories. Indeed Apple hardly even releases updates to its computers any more, and was savaged for that a year or two back, promised solemnly that it really does know how to release new computers, but for example the Mac Mini was last updated 4 years ago in 2014.
Amazon is certainly innovating in the cloud space. Sony is having a go with VR. What other examples are there of companies that remain innovative, not just reactionary?
Out in the startup world innovation seems to have declined - reviewing the next batch of startups from any incubator/early stage VC you're bound to see the same types of companies that are fixing insurance, delivering food to people and basically doing the same things over and over.
I feel like the real innovation happens on github but most of the projects don't bother trying to become businesses.