I'm very hesitant to use either the words "leading" or "standard" with respect to HL7. HL7 is an incredibly backwards and antiquated model. It's a disaster to try and work with or implement in any way.
And, to make matters worse, it's not even really a standard - at least not in the way web developers would use the word. You have a separate HL7/ADT feed for every combination of (hospital, vendor) because no two work exactly the same way.