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Not just that. This happened when a Uber like model doesn't have any inherent global market place advantages. Most users in a city take a cab in their own city most of the time.

If even having this in their favor, small players are finding it difficult to survive - imagine if a bigger player comes in a space where there is a play for global level market place.

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where there is a play for global level marketplace you will see real competition (smart phones seem to be a good example here) ... Uber is basically alone at the global level because of the local advantage as suggested and also the unwillingness of other big players to lose hundreds of millions of dollars each year or ignore local laws.

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