Sorry but I just don't see how this in any makes sense other than, "hey Netflix is doing really well, why don't they pull a Google and start throwing spaghetti at the wall".
Sorry but I just don't see how this in any makes sense other than, "hey Netflix is doing really well, why don't they pull a Google and start throwing spaghetti at the wall".
I think it's more likely to keep people subscribed then generate new subscriptions. No one person is going to like all the content they make. Personally I'd really enjoy having some fun well made mobile games I knew wouldn't try to sucker me at every turn with IAP. I think people with kids would really appreciate this. Their competitive advantage is they don't have to worry about IAP or marketing.
I don't think this really falls into the category of "throwing spaghetti at the wall." It's creating entertainment content for a fixed monthly cost. Different entertainment, sure, but it's no self driving car.