One of the fears among Net Neutrality advocates is that, without the Internet being regulated as a utility, ISPs will start nickel and diming you for using services for which the ISP is only the conduit. Call it the Trojan model of rent-seeking.

That may not be the most important aspect of the Net Neutrality fight for you, personally. But it is an aspect of it. And it is valid for others to be concerned about it.

And for those people to whom Net Neutrality is principally about nickel-and-dime rent-seeking, comparisons to BMW's nickel-and-dime rent-seeking are appropriate.