It is only a bug once you have discovered that branch prediction can be used as a vector of attack. Until then, it was a perfectly valid design implementation.
Datacenters should probably be worried, but what about the hundreds of millions of users out there? Doesn't seem like a big deal, tbh - until an actual exploit is out there, why should they worry?
For a typical kernel without Meltdown mitigations, the entire kernel, including that window into all of physical memory, is in the page tables of every 64 bit process at all times.
Amazon, Google, Microsoft, and basically everyone else is scrambling to fix these issues because of the potential. Basically, it’s going to take years to cover the long tail for this issue, and waiting until exploit kits are commonplace isn’t necessary to understand the potential impact.