1. You inevitably hire a local person to handle this market.
2. Because of the combination of language issues and timezone differences, communication suffers. All of your communication is via your one local person.
3. Your Chinese country manager decides that the Chinese market is significantly different from every other country in the world, so your product needs to be rebuilt to address the local market. Fortunately they can hire lots of people very quickly and relatively cheaply. You don't really have any insight to say whether they are right or wrong.
Comment: I feel this tends to be a combination of a) empire-building strategies and b) ignorance of the rest of the world, and a specific assumption that China is special in some specific way, which often turns out to be false.