I hate to jump to conclusions without any proof, but it looks a lot like someone trying to "bump" up their own article by upping it and posting fake comments.
Notice the names on some of these "fake users" match authors on the slideshow :-). Why is it bad to comment on and be excited about something they've contributed to?
But I do think they are genuine. Since these are all people who just replied to an email that we then compiled into a site, they sorta (kinda) qualify as "impressed 3rd parties".
Some of the comments on HN could pass for short essays with subsequent panel discussions. That's why we read it.