It's not really that expensive if you break it down. The $69 variety kit is basically 5 toys and 5 different pieces of software. Put another way, would you pay $14 for one of these with the software? The Google Cardboard kits used to be $10-$15 and they were much simpler devices.

The other one is $80 (okay a bit pricier), but it lets you "play" as the avatar instead of just waving around a wiimote (Nintendo seems to be a bit coy about weather you put the console itself in the headset to make it a VR experience, but whatever).

I think this is Nintendo about to freaking nail it again, and this shows their DNA coming from toys again. People are talking about buying more than one Switch for a household just so the kids won't fight over the labo toys. That's something Sony and Microsoft (and even Google who sort of came up with this concept) can't even dream about.

I'm really blown away by the Nintendo of the last couple years: NES Classic, SNES classic, Switch...their only execution problem at the moment seems to be getting enough hardware in stores, but it's almost like they accidentally dug up a joy vein deep in the Earth and are now selling the distilled and refined happiness to the market so we can all partake.

This Nintendo "gets" it.