https://www.youtube.com/watch?v=P3Bd3HUMkyU
This looks really neat, if a bit expensive. Despite owning a Switch, I can't see myself buying either kit. Maybe when more information becomes available I'll reconsider. Admittedly, I might not be in the target demographic. Although on the other hand, most Switch owners that I know are male adults.
I like anything that gets kids to play around with building stuff. Even when you're just following instructions, you get a sense of accomplishment. I'm sure after building a couple of these cardboard toys some kids will start wanting to experiment with their own creations too. Although if my limited experiences with kids are anything to go by, you'll probably need to buy a couple cardboard replacements in order to survive prolonged contact with children.
It's also a fairly innovative. I genuinely hadn't considered something like this as a possibility. Have other console developers done anything similar?