I think the biggest irony is that the web allows for more adoption of long-tail movements than ever before, and Google has gotten significantly worse at turning these up. I assume this has something to do with the fact that information from the long tail is substantially less searched for than stuff within the normal bounds.
This is a nightmare if you have any hobbies that share a common phrase with a vastly more popular hobby, and is especially common when it comes to tech-related activities. I use Linux at home, and I program VBA at work. At home Linux is crossed out of most of the first few pages, and I just get a ton of results about Windows, and at work VBA is crossed off and I get results about VB6 and .NET.
Completely. Useless.
I can only imagine this has something to do with their increasing reliance on AI, and the fact that the AI is probably incentivized to give a correct response to as many people'above the fold' as is possible. If 95% of people are served by dropping the specifically-chosen search term, then the AI probably thinks it's doing a great job.
It seems like the web is being optimized for casual users, and using the internet is no longer as skill you can improve to create a path towards a more meaningful web experience.