What the heck are you talking about!? Kodak, the former camera company, announced at CES they were going to be selling cloud miners and have their own cryptocoin. Juice companies are announcing blockchain projects. People you run into at grocery stores are randomly bringing up bitcoin...
This is as big as bitcoin gets. And when it pops, that's it for Bitcoin. You can't get bigger than a juice company announcing it will be doing "something with the blockchain". Once it's over, Bitcoin will have lost its original purpose (a currency) and people will leave because its current purpose ("store of value") will have proven worthless too.
The ones that took out $50k from their life savings will be fucked. The drug dealers, crypto-ransomware writers, and murder-for-hire people will have moved onto some other coin. The non-criminal market will write the whole cryptospace off as a scam and go back to using VISA and Mastercard to pay for their lattes.
This is it. This is peak bitcoin. It will never get this high again because the core of Bitcoin is fatally flawed for countless reasons that have been discussed since its creation 9 years ago.