A. The importance of good communication with potential and existing investors. Done effectively it significantly increases your chances of keeping the company funded, and therefore of success. Done terribly it makes you borderline un-fundable.
I learned it through being lashed by PG.
It helped by creating an open dialogue between our investors and us, and drove our focus and prioritization on the right things at the right time.
What does good communication look like? How about bad communication?