Agreed. The whole idea that forking can be hostile is kind of silly. Open source is riddled with examples of successful and unsuccessful forks. If a fork is better than the original version, it usually wins. If not, it dies.

Take CU Sudo, for example. A fork of sudo later became the default implementation of sudo because the original development group stopped working on it. It would have been silly for it to call itself anything other than sudo, given its function.

http://sudo.miscellaneousmirror.org/sudo/history.html

I don't know if you already know this, but:

Bcash supporters are intentionally trying to create market confusion by claiming that "bitcoin cash" isn't "bitcoin cash", it is "bitcoin", a different coin.

I think that's hostile.