On the one hand they sincerely want to increase diversity because increasing the pool of candidates means there are more candidates to choose from. Also, having more women see technology as a career path is a good thing for the American workforce --it strengthens it.
On the other hand, there are some who then see this initiative to begin their crusades for diversity in their vision. That is, it ends being a means to enrich the pool of applicants but rather a means to play favorites and push agendas. That's to say Google wants to increase women in the workforce but they do not want to make men "unwanted".
I have known people there and I am told that the generalities that we hear that conservatives tend to stay quiet and that one side of the political spectrum in encouraged while the other is shunned is true.
Beside that, this person left voluntarily, they did not get fired despite their attempts to re-start contentious conversations management had sought to regain control over.
By the way, overlooked in all this is the overrepresentation of non-American citizens in the companies, with respect to wanting the companies to reflect the Am pop at large. And, who cares about that stat. I mean, they contribute a whole hell of a lot. Yet, you see, people only care about _their_ interpretation of what is acceptable diversity and unacceptable diversity figures.