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"Pick a company name based on URL availability."

What does everyone think of this? I cringe every time I see another company name ending in '.ly', and I think names chosen by URL availability often sound cheap rather than clever.

I'd rather go for a name I like and pick a domain of the form <name><verb>.com, but will that be bad for business?

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I think you're agreeing with the point, with the caveat that not all domain names are created equal. I too am not a fan of TLD hacking - I figure if you can't get the .com then there are other domains out there.

I'm also a fan of the two-short-easy-to-spell-when-heard-words domain names. My startup, for instance, is GeekStack.

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