It seems like a massive invasion of privacy (which I guess lots of websites are doing).
But to me that SO can so casually mention the mass surveillance and privacy invasion they're doing without thinking that there's anything wrong with it is the worst part of it.
I certainly never knowingly agreed that they could check my IP address and then try and figure out what company I work at from it.
EDIT: Once GDPR is live in the EU, I think it might be interesting to see if I can challenge this privacy invasion and inappropriate use of personally identifying data. I guess we'll see if GDPR has any actual teeth in this instance.