Because of this, I have been utterly fascinated by Snapchat's continued existence, partnerships with major media brands, and being publicly traded. It boggles my mind that the app I use to buy weed and see titty has such a large footprint. It always feels like reality will catch up to Snapchat, and the ecosystem will come crashing down once everyone else realizes the Emperor is not wearing any clothes, and he's using the app to send pictures of his unclothed behind to everyone else.