I'm confused. There are lots of things where risk > reward, and most seem like pretty poor ways to get rich (e.g. jumping off a bridge).
You want to be the House charging people because you risk something, not the gamblers paying someone to let them make bets. In the startup world that seems to be VC's who charge people money to invest in startups while sharing the startup's upside.
Risk less than Reward seemed like a poor way to express it.