Is it use it or lose it type flights?
I didn't even notice the private terminal stuff (didn't get that far). I thought it was some type of group buying thing on big carriers like Delta, etc.
Private terminal is a huge win. I know some friends who want to live in LA but work remotely in SF. 1-2 flights a month in a private terminal for this pricing seems like a steal especially when you can shave off terminal/travel time at big airports.
This could be awesome for companies and employees. I could see a company having a remote employee in LA but wanting have a face to face meeting in the next 24 hours. Tickets would be super expensive but if you had a plan like this you could just fly them in fast. And if you needed more flights you could always book commercial.