Kinda surprised 4th of July hits them so hard. Wonder what Thanksgiving/Christmas looks like.
Looks like a logging outage for it to be that dramatic of a drop.
I would love for someone to explain in english what each of the metrics means. I'm not sure what the difference is between "Daily Viewed Snaps Unique Users" and "Daily Viewed Snaps." Thanks.
"Daily Viewed Snaps" is a media metric — the number of media items opened — which means that a single snap sent to many people is counted multiple times. "Daily Viewed Snaps Unique Users" is the number of unique users who viewed a snap, i.e. a user metric.
If you view a snap twice that will increase daily viewed snaps by 2 but daily viewed snaps unique users will increase by one.
These are interesting, but many are tough to really grok without being normalized by DAU's
Looking flat but honestly not as bad as I thought it'd be
and we all believe this is a leak because it's on scribd, right?