This is really exciting to me.

I know a lot of folks will probably see this as an old company trying to catch a ride on the cryptocurrency hype train, but to me this has always been the dream of cryptocurrency; a new class of technology to help solve types of problems previously very difficult to address, and it's awesome to see a >125 year old company taking a shot at adopting it for a novel use case (licensing of and payment for photography).

I'd very much rather see more stories like this than more early stage ICOs from alt coins made by a handful of people with unknown/dubious intentions.