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You'd better tell DuckDuckGo that their non-tracking, non-intrusive adverts aren't going to make them money then!

DuckDuckGo isn't public right? So, this question doesn't apply to them.

Why not? They are a competitor in the search space... Public, private, doesn't matter.

Well.. are they profitable?

Yes, quite profitable since 2014. Turns out it doesn't take many engineers to make a search engine that doesn't track you: https://www.quora.com/Will-DuckDuckGo-get-profitable-anytime...

According to the founder, they have been profitable since 2014.

Anecdotally, I've been seeing more and more success getting friends to switch over to DDG. This feels like early mass-adoption. It's rather exciting.

Well, except for chrome using their near monopoly on search to shove a browser in your face that further cements their place in search. and bundling it with the OS on mobile.

That's not a stable situation. The EU forced Microsoft / IE to unbundle - Google's day of reckoning approaches.

It's demonstrating a viable business model. Their corporate structure doesn't affect the demonstration.

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