Also as a developer and founder making decisions and executing on every piece of the stack, I also don't see why this is blowing up. It seems to me that a bunch of people who have not had to experience making and executing real software architectural decisions are hyping it up to be more than it is. They've created an echo chamber for this buzzword, and rather than talking about solving a real problem, they're going straight for this solution. Good reliable software is already hard to create and maintain and where I live all these clueless businesses and government folk think that blockchain has come to save them from all their IT woes.
Blockchain as a technology as originally described by satoshi's paper is an extremely good solution as a cryptocurrency. You have a bunch of transactions and they all reduce into a single number -- your wallet balance. Anything other than this you're just shoehorning data in a crappy linked list and you'll pay all the penalties for doing so.