Efficient market hypothesis
That's a kind of ideological way to phrase the situation. It's easier to just describe the "stable market hypothesis"; however things are organized is the way that market structures have stably gone and thus can't easily be changed (whether market are efficient or not). This includes all the points in the parent plus the point that you may have improved on app/gimzo X significantly over the weekend but the market probably still won't jump to your solution easily because of mind-share/network-effect/existing-investment/market-leader's-connection-to-customers/etc.