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What differentiates JIRA from other issue trackers is that it's very popular with Chip/Asic companies; they have support for all chip design phases, which other issue trackers lack.

in other words, they found a market need others ignored, and they served it.

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Where can I read more about this? Would you kindly refer me to some web page or anything ? Also, do you know which ASIC/ Chip / VLSI companies use JIRA?

I know Intel uses JIRA heavily from colleagues

I work at another ASIC company (Storage Industry) and we use JIRA as main issue tracker; JIRA feels very tailored for ASIC, at least the version at our company

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