I think some people have this image that Basecamp and DHH is some scrappy bootstrapper fighting the establishment. But really he is living the life that even most successful "exited" venture fueled founders wouldn't be able to attain, and he's just saying there's another (perhaps even easier) way.
As I build my company, DHH + Basecamp, Jan Koum + WhatsApp, are my role models. Maximize the revenue per employee, not the number of employees (cough Twitter).