That said, most people use locks multiple times a day (and keep keys with us at all times), whereas we rarely drink juice. Juicero was a high cost solution for a relatively uncommon use case. This appears to be a high cost solution for a common one. It's possible that it was overpriced, but the idea of paying $600+ for a phone would have seemed nuts years ago as well.

It's easy to say something has a ridiculous price, but there are plenty of products that have launched with a high price and 1) redefined a category as something where premium is worth paying for, and 2) used a premium first product to pay for development of a cheaper model afterwards.