Ridiculous price, beautifully over engineered product, a slight update to a centuries old problem, but at least they didn't get the opportunity to burn up as much investor money as Juicero.
It's easy to say something has a ridiculous price, but there are plenty of products that have launched with a high price and 1) redefined a category as something where premium is worth paying for, and 2) used a premium first product to pay for development of a cheaper model afterwards.
I compared this to Juicero because the "degree of innovation" in their product doesn't seem to justify the 20x price premium [1].
To compare, a cheap Nokia is ~INR 4000, a OnePlus 5 is ~INR 30000 and an iPhone 7 is ~INR 45000.
However, there's a world of difference in features, components, software in the 10x phones.
[1] https://www.amazon.com/gp/aw/d/B00EZYA61K/ref=mp_s_a_1_4?ie=...
Except this lock also has a key. It's the $1000 smartphone you carry everywhere. That is prone to running out of charge, getting stolen, getting broken, not being in range of a signal, etc. The whole idea was bullshit from the get-go.
The market says otherwise - Amazon is all over this at the moment, so is Nest.