Totally agree. Cloud makes tons of sense if your workload is really dynamic. Lots of small players are running static workloads though because actually setting up dynamic workloads is pretty complex.

I use GCE for DNS, Storage, CDN (for fronting storage backed files), dynamic workloads that can run on preemptible instances, and scalable instances to serve published static content, but I use dedicated servers for databases, elasticsearch, redis, and application servers fronting those things.