Perhaps this was meant to be rhetorical but I'll spell it out. The site is a poster child for the alt right. It's quite literally a case of Jews funding blacks to churn out anti-white propaganda.
So that was definitely a bit of embarrassing, misremembered narrative overreach on my part. The point is that a lot of what these alt right guys are doing is a kind of cultural criticism, and if they can make a case for an overarching anti-white narrative in popular media it's a pretty short hop from there to the JQ.
Particularly when there are things they can point to and say "look, this is what your beloved minorities say about you behind your back" - it's a huge recruitment tool. That's why it's rational to hope that white people do not discover The Root.
Maybe your issue isn't the claim that the editorial slant is anti-white, but with my use of the term propaganda? Don't take that to mean much, I view most media as propaganda of one kind or another.